Fans of the “The Hunger Games” will soon be able to play along.
Kabam, the San Francisco-based developer that has scored with mobile and social games based on film franchises like “The Godfather,” “Fast & Furious” and “The Hobbit,” has been tapped by Lionsgate to produce a “Hunger Games” role playing, card collection title for smartphones and tablets.
In the game, players will assume the identity of District members sent on a mission in order to build their alliance, liberate their District, and rebuild Panem, the fictional world in Suzanne Collins’ books and movies.As is the case with Kabam’s other titles, the “Hunger Games” mobile game will embrace a free-to-play model when launched. That means players will be able to buy new levels or upgrade characters or abilities through microtransactions, where these types of titles typically generate their revenue.
Studios see such games as a low-cost way to keep fans interested in a franchise either in between film releases or long after they’ve left the multiplex, while also creating a new revenue stream from the properties.
Kabam’s “The Hobbit: Kingdoms of Middle-earth” went on to generate more than $100 million in revenue during its first year for Warner Bros., while Paramount also had a hit with web-based title “The Godfather: Five Families.” Universal revved up a lucrative business around “Fast & Furious” with a Kabam game around the sixth installment of the film franchise, with one also planned for “Fast & Furious 7.”