Mattel Signs Toy Deal for Batman V Superman, Arrow & More


While this shouldn’t come as a surprise given Mattel’s long history making action figures, vehicles, and other toys based on DC Comic characters, Variety is reporting that Warner Bros. Consumer Producers and Mattel have signed a new deal, which will allow Mattel to create DC Comics superheroes toys for several more years.

Mattel will create likenesses of the characters from the DC Universe of films, TV shows and comic books.

In addition to Batman Vs. Superman and Justice League, the toys are said to include characters from Arrow, The Flash, Constantine, Gotham and iZombie. Mattel created the lines for the Christopher Nolan The Dark Knight Trilogy and recently for Man of Steel.

Some of the toy brands included in the deal are Hot Wheels, Matchbox, Barbie, Mattel Games and Fisher-Price. As part of Batman’s 75th Anniversary, Mattel will be producing “a line of Lights and Sounds 10-inch Core figures, an assortment of Hot Wheels Batmobiles, Batman Basic Figures, the all-new Batman 12-inch figure, as well as additional figures and characters.”

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